How to lose my eyeballs

Hey, advertisers! You know how the conventional wisdom is, your ad has to flash, buzz, move around, and generally be as obstreperous and distracting as a toddler on speed?

If your ad does that, I will see it once. And I'll never see another one of your ads, ever again. You see, I use a FireFox extension called Adblock. If I find an ad irritating, I block not only the ad itself, but all ads from that server.

Don't even think about Adobe Flash-based ads, either. I use Flashblock. I used to be a Flash developer myself, but unstoppable dancing, mutating ads still irritate me mightily—so I never see them.

So here's the rule if you want my eyeballs to ever focus on your ads: simple, static, restrained. Like Google ads, for instance. Ever notice how much money Google makes on ads?